Digital Marketing Manager
Denver, CO (preferred) or Telecommute (work from home)
JAZZRADIO.com seeks an experienced Digital Marketing Manager to oversee the company’s online marketing strategy including performance-based advertising, CRM/email marketing, and conversion optimization. This role will define online marketing goals and provide regular reporting and analysis on campaign results. The Digital Marketing Manager understands product marketing objectives and deploys digital marketing strategies and tactics to drive growth for all company brands.
Our ideal candidate must have advanced knowledge of Google Analytics, Google AdWords, email platforms, digital marketing concepts, and digital platform architectures. Strong skills in the areas of project management, numerical and analytical reporting, written and verbal communication skills, and creative copywriting are required. The Digital Marketing Manager must also be self-motivated, goal-oriented, creative, and willing to proactively experiment with various techniques to achieve results.
Responsibilities and Accountability
Performance-Based Marketing: Manage performance-based marketing campaigns such as paid search, digital display advertising, cpc and cpm campaigns, and other digital marketing efforts. Develop overall media buying strategy and identify opportunities for expansion of performance-based initiatives. Allocate media spending across channels to maximize ROI while staying within budget constraints.
CRM/Email Marketing: Craft and administer email communications including newsletters, special announcements, and other campaigns. Develop email-related strategies that deepen customer relationships and drive sales/conversions. Perform regular A/B testing on communications while continually refining messages to achieve desired results. Ensure quality control on all copy, including managing approvals, sourcing assets and media, fact checking and editing/proofreading all communications.
Conversion Optimization: Work with the Product Development team to drive A/B testing projects in web and mobile environments with the goal of optimizing conversions and achieving company growth. Inform and define our SEO strategy as it relates to digital marketing initiatives. Implement keyword rank monitoring, proactive keyword research, competitor gap analysis, and link building campaigns quarterly.
Reporting and Analytics: Establish measurable quarterly goals for digital marketing initiatives that align with organizational objectives. Compile weekly digital marketing metrics that review testing results and KPI’s against budget and expected results. Perform various analyses to support sales, marketing, finance, and business development initiatives as needed. Assess and report on external trends in digital marketing.
- Bachelor’s Degree in Marketing or related field
- 5+ years of relevant professional experience
- Strong team player and leader, with the confidence to take the lead and guide projects when necessary
Salary is determined based on your experience and location.